Culture Head to Head
Discover how Mars Vs Unilever stack up across purpose, values, behaviors, leadership and more—revealing how their distinct cultural profiles shape employee experience and business outcomes.
Industries
retail
Date:
May 2025
Timeframe:
6 years
Expert:
Leroy Hall
Deltabase Culture Intelligence compares two global giants in the consumer goods sector: Mars Inc. and Unilever PLC. Both companies are known for their household-name brands and international reach, but how do they stack up when it comes to the internal employee experience?
Culture Insights
Mars Inc. leads with a higher overall sentiment score of +17.00%, compared to +7.27% for Unilever PLC. This indicates that employees at Mars are more likely to express positive feelings about their overall workplace experience.
The sentiment gap suggests that Mars employees may feel more satisfied with the company’s culture, leadership, and internal dynamics.
While both companies operate in complex, fast-moving sectors, Mars appears to foster a more consistently upbeat internal environment. Unilever’s lower—though still positive—score points to a more mixed perception, with employees likely experiencing both high-performing cultural areas and pain points that temper overall enthusiasm.
Purpose
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Mars Inc. outperforms Unilever PLC on purpose alignment, scoring +30.7% versus +23.2%. This suggests that employees at Mars feel a stronger connection to the company’s mission and values.
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While both companies land above the peer average (+27.0%), Unilever appears less successful at embedding a sense of purpose into the employee experience.
Career Progression
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Mars - Career progression emerges as a clear point of contrast. Mars Inc., by comparison, performs significantly better at -19.4%, suggesting a more encouraging outlook for career growth.
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Unilever PLC scores -50.8%, well below the peer average (-35.1%), reflecting widespread concerns around promotion pathways and advancement clarity.
Empowered
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On empowerment, Mars Inc. again leads with a score of +25.7%, well above the peer average (+18.9%) and far ahead of Unilever PLC at +12.1%. This indicates that Mars employees feel more trusted.
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Unilever, while still scoring positively, shows room for improvement in fostering a more empowered workforce culture. Focus should be place on greater freedom to make decisions and act independently.
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Read the full report and see how Mars and Unilever compare across our Culture Framework.
