Product Intelligence
Benchmark Value Proposition
Compare a companyโs products and services to its competitors to identify unique points of differentiation and gaps versus the competition.
When applied to technology companies, this often takes the form of a very granular comparison of product/platform features, benefits and differentiators.
Features and Benefits
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Unique differentiators
Cut through a companyโs marketing materials to identify genuine points of differentiation versus competitors.
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Product & service gaps
Identify where companies have an opportunity to offer further features, products or services already offered by competitors.
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Links through to source
Click through to sources including company product pages and documentation for further reading and proof of provenance.
Use Cases
- M&A due diligence (CDD, Tech DD for technology assets, value creation)
- Consulting (commercial strategy, digital transformation, customer experience)
- Business development
Download product information sheets
Let us know your business contact details and you can download our product information sheets: