Social media channel analysis
Benchmark the performance of a company’s social media channels against its competitors.
Understand relative traction and engagement with online audiences, including:
- Web traffic directed from social channels
- Current audience channel size, reaction and activity
- Cumulative channel performance analysis by year
- This year vs Last year audience change
- Social channel activity audience reaction analysis
- Audience growth per channel
Features and Benefits
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Cross-channel view
Compare cross-channel audience size (e.g followers, subscribers), activity volumes (posts, pictures, videos, tweets) and audience engagement (likes, shares, retweets).
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Trending
Understand changes over time in audience size, activity and engagement and how this varies across a peer set of competitors to identify where gains are being made.
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Like-for-like competitor benchmarking
Find strengths & weaknesses relative to competitors to uncover value creation opportunities.
Use Cases
- M&A due diligence (CDD, Tech DD for technology assets, value creation)
- Consulting (commercial strategy, digital transformation, digital marketing, customer experience)
- Business development
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