Social media channel analysis
Benchmark the performance of a company’s social media channels against its competitors.
Understand relative traction and engagement with online audiences, including:
- Web traffic directed from social channels
- Current audience channel size, reaction and activity
- Cumulative channel performance analysis by year
- This year vs Last year audience change
- Social channel activity audience reaction analysis
- Audience growth per channel
Features and Benefits
Compare cross-channel audience size (e.g followers, subscribers), activity volumes (posts, pictures, videos, tweets) and audience engagement (likes, shares, retweets).
Understand changes over time in audience size, activity and engagement and how this varies across a peer set of competitors to identify where gains are being made.
Like-for-like competitor benchmarking
Find strengths & weaknesses relative to competitors to uncover value creation opportunities.
- M&A due diligence (CDD, Tech DD for technology assets, value creation)
- Consulting (commercial strategy, digital transformation, digital marketing, customer experience)
- Business development
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