Web traffic analysis
Benchmark the performance of a company’s website against its competitors.
Understand relative traction and engagement with online audiences, including:
- Comparable web site performance stats (e.g. Domain Authority, search presence, bounce rate, and others)
- Last 12 months of traffic
- Split of traffic between desktop and mobile devices
- Geographic breakdown of visitors
- Traffic sources (e.g. direct, search, paid ads)
- Top referral websites
Features and Benefits
Web traffic composition
Compare traffic volumes, source and origins to understand the digital marketing strategy of each company and the effectiveness of each company’s web channel.
Understand changes in traffic volume over time across a peer set to observe gains and losses relative to competitors and any seasonality in website visitor numbers.
Like-for-like competitor benchmarking
Find strengths & weaknesses relative to competitors to uncover value creation opportunities.
- M&A due diligence (CDD, Tech DD for technology assets, value creation)
- Consulting (commercial strategy, digital transformation, digital marketing, customer experience)
- Business development
Download product information sheets
Let us know your business contact details and you can download our product information sheets: