Web traffic analysis
Benchmark the performance of a company’s website against its competitors.
Understand relative traction and engagement with online audiences, including:
- Comparable web site performance stats (e.g. Domain Authority, search presence, bounce rate, and others)
- Last 12 months of traffic
- Split of traffic between desktop and mobile devices
- Geographic breakdown of visitors
- Traffic sources (e.g. direct, search, paid ads)
- Top referral websites
Features and Benefits
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Web traffic composition
Compare traffic volumes, source and origins to understand the digital marketing strategy of each company and the effectiveness of each company’s web channel.
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Trending
Understand changes in traffic volume over time across a peer set to observe gains and losses relative to competitors and any seasonality in website visitor numbers.
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Like-for-like competitor benchmarking
Find strengths & weaknesses relative to competitors to uncover value creation opportunities.
Use Cases
- M&A due diligence (CDD, Tech DD for technology assets, value creation)
- Consulting (commercial strategy, digital transformation, digital marketing, customer experience)
- Business development
Download product information sheets
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