Social Media Intelligence

Benchmark social media channels

Compare the performance of a company’s social media channels against its competitors.

Understand relative traction and engagement with online audiences, including:

• Web traffic directed from social channels
• Current audience channel size, reaction and activity
• Cumulative channel performance analysis by year
• This year vs Last year audience change
• Social channel activity audience reaction analysis
• Audience growth per channel

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  Cross-channel view

  Compare cross-channel audience size (e.g followers, subscribers), activity volumes (posts, pictures, videos, tweets) and audience engagement (likes, shares, retweets).

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  Trending

  Understand changes over time in audience size, activity and engagement and how this varies across a peer set of competitors to identify where gains are being made.

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  Like-for-like competitor benchmarking

  Find strengths & weaknesses relative to competitors to uncover value creation opportunities.