Web Traffic Intelligence

Benchmark Web Traffic

Benchmark the performance of a company’s website against its competitors.

Understand relative traction and engagement with online audiences, including:

• Comparable web site performance stats (e.g. Domain Authority, search presence, bounce rate, and others)
• Last 12 months of traffic
• Split of traffic between desktop and mobile devices
• Geographic breakdown of visitors
• Traffic sources (e.g. direct, search, paid ads)
• Top referral websites

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  Web traffic composition

  Compare traffic volumes, source and origins to understand the digital marketing strategy of each company and the effectiveness of each company’s web channel.

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  Trending

  Understand changes in traffic volume over time across a peer set to observe gains and losses relative to competitors and any seasonality in website visitor numbers.

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  Like-for-like competitor benchmarking

  Find strengths & weaknesses relative to competitors to uncover value creation opportunities.