Comparing company personalities using our twelve topic Culture framework reveals the strengths and weaknesses of company cultural behaviours and their employee value drivers. Enjoy our Head to Head series for CultureExperts

DISNEY: More Supportive, Collaborative, Learning and Development, Career Progression, Work-life balance.

NETFLIX: More Purpose, D&I, Progressive, Empowered, Agility, Pay & Reward, Workplace technology

Key Observations and Analysis

Cultural Behaviors

  1. Agility & Bureaucracy
    Disney scores -69.9%, while Netflix scores -15.5%. These negative scores indicate that employees at both companies perceive some level of bureaucracy, particularly at Disney. Reducing bureaucratic constraints at Disney could enhance agility and adaptability, a quality that Netflix seems to maintain to a greater extent.
  2. Empowered
    Netflix has a score of +44.4%, whereas Disney scores -29.1%. This difference suggests that Netflix employees feel significantly more empowered in their roles compared to Disney employees. Increasing empowerment at Disney through initiatives that provide employees with more autonomy could enhance engagement and align it more closely with Netflixโ€™s approach.
  3. Progressive
    Netflix scores -10%, while Disney scores -53.1%. Although both scores are negative, Netflixโ€™s score suggests a more forward-thinking environment compared to Disney, which is perceived as more traditional. Emphasizing innovation and progressive practices at Disney could align the company more with modern industry trends and employee expectations.
  4. Diversity & Inclusion (D&I)
    Disney has a score of +11.9%, while Netflix scores slightly higher at +16%. Both companies show positive scores, indicating that employees perceive a relatively inclusive workplace, with Netflix having a slight edge. Continued focus on D&I initiatives could help both companies attract and retain diverse talent.
  5. Collaborative
    Disney scores +38.4%, with Netflix scoring +19.9%. Both companies demonstrate positive scores in collaboration, although Disney has a stronger score, suggesting a particularly team-oriented culture. Fostering collaboration is valuable in the creative industry, where teamwork often drives content creation and innovation.
  6. Supportive
    Disney has a score of -29.1%, while Netflix scores lower at -38.9%. Both scores are negative, indicating a perceived lack of support within the organizations, with Netflix showing a greater gap. Improving support structures, such as leadership accessibility and mentorship programs, could benefit both companies, especially at Netflix.

Employee Value Drivers

  1. Purpose
    Netflix scores -27.4%, while Disney scores lower at -44.1%. Both companies show negative scores, suggesting that employees feel somewhat disconnected from the organizational mission, with Disney showing a stronger perception gap. Strengthening purpose alignment through clear communication of each companyโ€™s vision could foster greater motivation among employees.
  2. Work-Life Balance
    Disney scores -44.2%, while Netflix scores -56.3%. Both companies show negative sentiment here, with Netflix displaying greater dissatisfaction. Addressing work-life balance concerns, particularly at Netflix, could improve employee well-being and retention, which is crucial in the demanding entertainment industry.
  3. Learning & Development
    Disney scores +60.9%, with Netflix slightly lower at +52%. Both companies show strong positive sentiment, indicating that employees value the learning and development opportunities available. Maintaining robust development programs can be beneficial for talent retention, especially as the entertainment industry requires continuous adaptation and skill-building.
  4. Career Progression
    Disney has a score of -52.7%, while Netflix scores lower at -67.9%. Both scores are negative, indicating dissatisfaction with career progression, especially at Netflix. Implementing clearer pathways for career advancement and transparent promotion criteria could help both companies improve retention and employee satisfaction.
  5. Pay & Rewards
    Netflix scores +57.6%, while Disney scores +13.1%. Both companies have positive scores, though Netflix has a considerably stronger alignment with employee expectations regarding compensation. Competitive pay and rewards are essential for attracting and retaining talent, especially in the entertainment industry where competition for skilled professionals is high.
  6. Tech in Workplace
    Netflix scores +23.9%, while Disney scores -4.4%. Netflixโ€™s positive score indicates a higher level of satisfaction with workplace technology, whereas Disneyโ€™s negative score suggests room for improvement. Investing in updated technology could improve productivity and job satisfaction, particularly at Disney as digital innovation becomes more integral to entertainment.

Summary

In summary, Netflix demonstrates strengths in empowerment (+44.4%), pay and rewards (+57.6%), and technology in the workplace (+23.9%), while Disney shows relative strengths in collaboration (+38.4%) and learning and development (+60.9%). Both companies could benefit from addressing career progression and purpose alignment, while Netflix may also focus on work-life balance to better meet employee expectations. Disney might benefit from enhancing its agility and adopting a more progressive culture to align with industry trends.

This analysis provides insights into key cultural and employee value dynamics at Netflix and Disney, highlighting areas where targeted efforts could improve employee satisfaction and engagement in the competitive entertainment industry.

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