Commercial proposition

Compare a company’s products and services to its competitors to identify unique points of differentiation and gaps versus the competition.

When applied to technology companies, this often takes the form of a very granular comparison of product/platform features, benefits and differentiators.

Features and Benefits

  • Unique differentiators

    Cut through a company’s marketing materials to identify genuine points of differentiation versus competitors.

  • Product & service gaps

    Identify where companies have an opportunity to offer further features, products or services already offered by competitors.

  • Links through to source

    Click through to sources including company product pages and documentation for further reading and proof of provenance.

Use Cases

  • M&A due diligence (CDD, Tech DD for technology assets, value creation)
  • Consulting (commercial strategy, digital transformation, customer experience)
  • Business development

Download product information sheets

Let us know your business contact details and you can download our product information sheets: