Commercial proposition

Compare a company’s products and services to its competitors to identify unique points of differentiation and gaps versus the competition.

When applied to technology companies, this often takes the form of a very granular comparison of product/platform features, benefits and differentiators.

Features and Benefits

Unique differentiators
Cut through a company’s marketing materials to identify genuine points of differentiation versus competitors.
Product & service gaps
Identify where companies have an opportunity to offer further features, products or services already offered by competitors.
Links through to source
Click through to sources including company product pages and documentation for further reading and proof of provenance.