Deal Type:


Scoring Date:

August 2020

Deltabase contact:

Alastair Whiteley

Deal context:

AA plc were looking to secure investment from an investor to re-align the companies debt overheads and accelerate their journey to becoming a leading insurance and roadside rescue brand.

What we did:

Deltabase assessed the digital transformation capabilities of AA Plc to identify hidden opportunities to unlock business value by taking its digital capabilities to the next level.

Current capability description:

Developing digital capability and value with clear areas of opportunity to build on initial digitalisation success.

Our clients

“This is like an Experian for digital

Dx assessment detail:


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