Culture Head to Head
Discover how British Airways vs Lufthansa compare across purpose, values, behaviors, leadership and more—revealing how their distinct cultural profiles shape employee experience and business outcomes.

Industries
Travel
Date:
May 2025
Timeframe:
6 years
Expert:
Leroy Hall
Deltabase Culture Intelligence compares two European aviation giants: British Airways and Lufthansa. Both airlines are household names, synonymous with global connectivity and national identity. But how do these industry leaders compare when it comes to their internal cultures and employee experience?
Culture Insights
Lufthansa leads with a significantly higher overall sentiment score of -4.74%, compared to -24.24% for British Airways. While both scores are negative—indicating general dissatisfaction across the workforce—British Airways employees express far lower levels of positivity about their working experience. This gap highlights deeper morale and engagement challenges within the British Airways culture.
Collaboration, technology and learning sit at the heart of how well-equipped an organisation is to perform in a fast-moving, knowledge-intensive environment. Here, Lufthansa Group takes a clear lead overall, though both airlines reveal contrasting strengths and cultural gaps.
Lufthansa Group demonstrates a standout collaborative culture, scoring an impressive +91.31%—nearly double that of British Airways at +47.62%. This suggests Lufthansa employees experience strong teamwork, information sharing and cross-functional alignment, likely underpinning smoother operations and internal cohesion. British Airways also performs positively in this area, though to a lesser extent, indicating a solid but more fragmented culture of collaboration.
In learning and development, both organisations invest meaningfully in their people. Lufthansa scores +48.45% and British Airways follows closely at +43.80%, reflecting broad access to training and upskilling across both workforces. These results point to a shared understanding of the value of continuous development in a competitive sector.
However, both airlines struggle significantly with technology in the workplace. British Airways scores -68.77% and Lufthansa -67.65%, with employees at both companies expressing dissatisfaction with the digital tools, systems and platforms they rely on day to day. This lack of modern infrastructure not only hinders productivity, but also undermines the value of learning efforts and limits the potential of otherwise collaborative teams.
Together, the data suggests that while Lufthansa excels in enabling cross-team collaboration and both airlines show strength in learning, significant barriers remain when it comes to digital enablement. Modernising technology ecosystems may be the missing link to fully activating workforce capability across both carriers.
Dimension | British Airways | Lufthansa Group |
---|---|---|
SUPPORTIVE | -57.2 | -17.6 |
CAREER PROGRESSION | -29.4 | -57.1 |
PROGRESSIVE | -66.0 | -55.7 |
COLLABORATIVE | 47.6 | 91.3 |
EMPOWERED | -57.1 | -23.7 |
AGILITY & BUREAUCRACY | -54.8 | -66.7 |
PAY & REWARDS | 4.6 | 4.1 |
WORK-LIFE BALANCE | -53.1 | -8.0 |
LEARNING & DEVELOPMENT | 43.8 | 48.5 |
TECH IN WORKPLACE | -68.8 | -67.6 |
D&I | 4.5 | 32.1 |
PURPOSE | -90.3 | -100.0 |
Sentiment
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British Airways employees express far lower levels of positivity about their working experience compared to their counterparts at Lufthansa.
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Lufthansa Group leads with a significantly higher overall sentiment score of -4.74% — indicating general dissatisfaction across the workforce.
Career Progression
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British Airways - Career progression is a mixed picture with scores -29.38%, suggesting modestly below-average perceptions of advancement opportunities.
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Lufthansa - While neither airline performs strongly, trails significantly at -57.14%, indicating a deeper frustration with internal mobility and promotion pathways.
Empowered
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British Airways scores -57.08% for empowerment and -54.76% for agility and bureaucracy. Both airlines face significant challenges with empowerment and internal agility
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Lufthansa fares slightly worse, with scores of -23.69% and -66.67%, respectively. Employees will feel marginally more empowered in contrast to British Airways employees.
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