Culture Head to Head
Discover how Dunkin’ Donuts vs Starbucks compare across purpose, values, behaviors, leadership and more—revealing how their distinct cultural profiles shape employee experience and business outcomes.

Industries
Leisure
Date:
Jun 2025
Timeframe:
6 years
Expert:
Leroy Hall
Deltabase Culture Intelligence compares two iconic coffeehouse brands: Dunkin’ Donuts and Starbucks. Both companies have established significant footprints in the global coffee market, but how do they compare in terms of internal culture and employee experience?
Culture Insights
Starbucks demonstrates a more favorable overall sentiment across several cultural dimensions compared to Dunkin’ Donuts. While both companies face challenges, particularly in areas like empowerment and purpose, Starbucks shows strengths in collaboration, learning and development, and technology in the workplace.
Dunkin’ Donuts, on the other hand, exhibits moderate performance in collaboration and agility but struggles significantly in areas such as diversity and inclusion, pay and rewards, and purpose.

Both Dunkin’ Donuts and Starbucks face notable challenges in creating a supportive work environment, with negative scores of -53.6 and -45.8 respectively—though Starbucks appears marginally stronger on this front. The story is similar in career progression: Dunkin’ registers a deeply negative sentiment (-53.8), suggesting limited pathways for advancement, while Starbucks fares better at -21.2, indicating more perceived opportunity, albeit still below expectations. These cultural concerns are somewhat offset at Dunkin’ by a modestly positive score (15.9) for agility and bureaucracy, suggesting a relatively nimble environment with fewer structural roadblocks, in contrast to Starbucks’ more hindered perception at -9.0.
When it comes to rewards and quality of life, the gap between the two brands widens. Starbucks outperforms Dunkin’ on pay and benefits with a solid 26.3 score, reflecting general employee satisfaction, while Dunkin’s -50.8 points to widespread discontent in this area. Despite this, both companies share similar struggles in work-life balance, with Dunkin’ scoring -32.1 and Starbucks slightly worse at -37.8—indicating that long hours, shift work, and scheduling pressures remain a consistent issue across both employers.
Dimension | Dunkin' Donuts | Starbucks Corporation |
---|---|---|
Supportive | -53.6 | -45.8 |
Career Progression | -53.8 | -21.2 |
Progressive | 0.0 | -37.4 |
Collaborative | 44.4 | 68.6 |
Empowered | -47.8 | -58.9 |
Agility & Bureaucracy | 15.9 | -9.0 |
Pay & Rewards | -50.8 | 26.3 |
Work-Life Balance | -32.1 | -37.8 |
Learning & Development | 5.3 | 37.2 |
Tech in Workplace | -31.6 | 31.0 |
Diversity & Inclusion | -62.4 | 16.6 |
Purpose | -78.9 | -73.9 |
Agility
0 %
Dunkin' Donuts positive score of 15.9 suggests some agility and less bureaucratic hindrance.
0 %
Starbucks, at -9.0, indicates challenges with internal agility and bureaucratic processes.
Career Progression
0 %
Dunkin' Donuts records a heavily negative score of -53.8, pointing to limited career advancement opportunities.
0 %
Starbucks, at -21.2, indicates better, though still below-average, perceptions of internal mobility and growth.
Supportive
0 %
Dunkin' Donuts scores -53.6, indicating significant room for improvement.
0 %
While also negative, Starbucks fares slightly better, suggesting a marginally more supportive culture.
Request the full report
Read the full report and see how Dunkin’ Donuts and Starbucks compare across our Culture Framework.