Head to Head Series
Apple Vs Samsung
Discover how Apple and Samsung compare across purpose, values, behaviors, leadership and more—revealing how their distinct cultural profiles shape employee experience and business outcomes.
Industries
Technology
Date:
Nov 2024
Expert:
Alastair Whiteley
Apple and Samsung represent two iconic leaders in the technology industry, each with distinct approaches to innovation, employee engagement, and workplace culture. While Apple is renowned for its design-driven ethos and tightly integrated ecosystem, Samsung is celebrated for its scale, speed, and engineering excellence. This analysis compares the two companies across key cultural behaviors and employee value drivers, shedding light on their strengths and opportunities for improvement as employers.
Culture Insights - Apple Vs Samsung
Salesforce and IBM each demonstrate notable strengths in their workplace cultures. Salesforce excels in pay and rewards (+63.2%) and learning and development (+49.8%), reflecting its dynamic, growth-focused environment. IBM, on the other hand, outperforms in work-life balance (+37.2%), D&I (+60.7%), and collaboration (+51.6%), showcasing a more stable and inclusive workplace culture.
However, both companies face challenges in agility, career progression, and employee empowerment. For Salesforce, addressing work-life balance and fostering greater inclusivity could complement its strengths in rewards and development. For IBM, improving compensation, agility, and career progression could position it as an even more competitive employer.
Purpose
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Apple’s score of -21.4%, compared to Samsung’s -68.0%, reveals that Apple employees feel more connected to the company’s mission, though both scores indicate room for improvement.
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For Samsung, purpose alignment is critical for driving engagement and loyalty. Fostering a sense of shared mission could deepen employee commitment.
Work-life Balance
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Apple’s score of -50.0% highlight significant concerns with work-life balance. Prioritizing work-life balance is essential for sustaining employee health and performance.
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Samsung would also benefit from initiatives that encourage a healthier balance, such as flexible work arrangements and support for managing workloads.
Empowered
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Apple scores -35.8% compared to Samsung’s -51.0%, revealing that Apple’s employees feel somewhat more empowered than Samsung’s.
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Both scores in the negative range, highlighting that neither company is fully meeting employee expectations for empowerment.
