Intelligence Insight
Uncover actionable intelligence to drive smarter decisions across culture, leadership, workforce, transformation and much more.
Deltabase Relocates HQ to Liverpool, Eyes Global Growth
Deltabase Announces Relocation of Headquarters to Liverpool, Strengthening Its Position as a Global Leader in AI-Powered Competitor Intelligence
Empowerment: Unlocking Innovation with Autonomy
See how empowered employees drive innovation, build confidence, and take ownership in high-trust, high-performance cultures.
Collaboration: Fueling Culture and Performance
See how effective collaboration builds cultural cohesion, accelerates delivery, and helps teams solve faster, together.
Career Progression: Advance People, Build Culture
See why visible career pathways are a cultural lever that boosts engagement, loyalty, and internal capability.
“25% off” – The Hidden cost of Co-op Technology faliure
The Co-op's 25% discount following a cyberattack reveals the high cost of technology failure. Could Technology Intelligence have predicted it?
Procter & Gamble’s 7,000 Job Cuts: What’s at Stake for Culture?
Procter & Gamble's decision to cut 7,000 jobs raises critical concerns about its organizational culture and workplace sentiment.
£123million: The Cost of Thames Water’s Cultural Failures
How poor agility, low employee sentiment, and stalled progressiveness reveal deeper cracks in the UK’s largest water utility.
What Is Workforce Intelligence?
Discover how consultants use Deltabase’s Workforce Intelligence Framework to assess workforce health, alignment, and future readiness.
Business Strategy: Aligning Work to Purpose
See why clearly communicated strategy is a cultural pillar that accelerates productivity and deepens alignment across teams.
Innovation Culture: Keeping Organizations Future-Focused
Understand how experimentation and forward-thinking leadership are central to fostering innovation.
Leadership Support: Why Managerial Backing Fuels High‑Trust Cultures
Explore why managerial support is not a luxury but a key driver of high-performing, engaged teams.
Was OpenAI’s Refusal of Musk’s $97B Offer Rooted in Culture?
Altman’s OpenAI rejection shows how culture—not capital—can make or break billion-dollar deals.
Special Delivery: Unpacking the Workforce Impact of the Evri and DHL Merger
The Evri and DHL Group merger creates exciting opportunities to rethink workforce, talent, and culture across the future of global delivery.
How AI Is Reshaping the Consulting Landscape
We’re exploring how AI is reshaping the way traditional consulting services are delivered — and we’d love to hear your views.
Founders’ Reflections: David Rowe on Building Deltabase
As part of our #DeltabaseTurns6 celebrations, we’re publishing a series of reflections from the team. Read David Rowe's founder's reflections.
Founders’ Reflections: Phil Spratt on the Start-up Journey
As part of our #DeltabaseTurns6 celebrations, we’re publishing a series of reflections from the team. Read Phil Spratt's Start-up reflections.
What DoorDash’s Acquisition of Deliveroo Means for Workforce, Talent and Culture
DoorDash’s acquisition of Deliveroo raises deep questions about workforce, talent, and culture integration across global tech-driven platforms.
Ctrl+Alt+Delete: How Culture Fit Killed the Microsoft-Nokia Merger
Before any merger is signed, cultural compatibility should be a dealbreaker—or dealmaker. Explore how the Microsoft-Nokia deal unraveled due to cultural misalignment, and why Culture Intelligence is essential for de-risking M&A integration.
Microsoft Culture Problems and How They Turned It Around
Microsoft once battled a toxic, siloed workplace—but under Satya Nadella, it redefined its culture and values to spark a $2 trillion comeback. Explore how Culture Intelligence empowers organizations to detect the early signs of dysfunction and drive lasting change—before it’s too late.
Revolut’s Culture Strategy: Growth, Gamification, and the Employee Experience
Revolut’s culture rewards performance but strains wellbeing. Our data shows why balancing ambition with purpose is critical for sustainable growth.
What’s it like working for Elon Musk?
SpaceX and Tesla stand at the forefront of innovation, pushing the boundaries of space exploration and sustainable energy. But behind the groundbreaking technology and high-profile achievements, what’s the reality of working in these companies?
When Headlines Shake Company Culture
Company Culture Isn’t Confined to the Office—It’s Shaped by the World Around It When we think about company culture, it’s easy to focus on what happens inside the walls of an organization—team rituals, leadership behavior, workplace perks, and internal values. […]
AstraZeneca and the $1bn culture gamble
AstraZeneca has recently agreed to acquire Belgian biotech firm EsoBiotec for up to $1bn and it is more than just a financial deal
The ‘Musk Effect’: How has Elon impacted the culture at Twitter?
Elon Musk’s takeover of Twitter—now X Corp—has reshaped its culture, with sharp drops in employee sentiment around leadership support, purpose, and work-life balance. How can companies protect their culture during radical leadership shifts?
Deltabase Turns 4! Celebrating Innovation and the Road Ahead
Deltabase marks its 4th anniversary with a look back at its journey of data-driven innovation, team expansion, and exciting plans for future growth, including new product launches and institutional fundraising.
Why Boots could be worth more than Morrisons and Asda
Discover how Boots is outpacing Morrisons and Asda in market valuation, signaling a shift in the UK's retail hierarchy. Explore the factors contributing to Boots' ascent and what it means for the industry.
How Deltabase Unlocked Value in AA’s Digital Journey
Facing the need to realign debt and attract investment, AA plc partnered with Deltabase to evaluate its digital transformation capabilities.
Watch out Adidas, Nike – there’s a shark in the water
Discover how rising brand Gymshark is poised to challenge industry giants Adidas and Nike, bringing innovation and fresh competition to the athletic apparel market.